/01For companies expanding into the US or Europe

We build markets.

You've built something that works at home. We build the strategy, team, and systems that make it work in the US or Europe too — as an extension of your leadership, not another vendor to manage.

We take on a small number of clients each year. If we say yes, it's because we believe in what you're building.

/02The Challenge

Expansion plans stall before they reach the market — and the budget gets questioned.

Copy-paste expansion

Translating your website isn't a strategy. Losing the operating DNA that made you successful at home puts the entire business case for expansion at risk.

Fragmented execution

Six vendors, zero accountability. When something goes wrong, no one owns it — and neither can you when your board asks what happened.

Misaligned incentives

You're paying full fees whether the agency hits the numbers or not. That's not a partner sharing your risk — that's a fixed cost with no upside guarantee.

/03HOW WE WORK

An extension of your leadership team — not an external agency.

You're not looking for another vendor to manage. You're looking for a team you're willing to hold accountable for the result — and pay accordingly. That's the model behind everything on our Approach page.

01
Base fee

A modest base fee covers our cost to operate — not our profit. Your budget goes toward building the market, not padding a retainer.

02
Performance-based compensation

Our real return comes from the revenue we generate for you. If the new market doesn't grow, neither does our paycheck.

03
Selected co-investment

When our conviction is highest, we invest our own capital alongside you — the clearest signal we can give that we believe in the business case as much as you do.

We don't sell advice. We build businesses.

/04 · The solution

One senior
team. One system.

We are not a marketing agency dressed up as consultants. We are a go-to-market studio that owns the full stack — strategy, localization, brand, performance, CRM, sales enablement and execution — under one roof, run by senior operators.

Strategy
Localization
Brand positioning
Performance marketing
CRM & automation
Sales enablement
Market intelligence
Execution
/05How we build markets

How a market
gets built.

  1. 01
    Discover
    Market intelligence, competitive mapping, buyer research.
  2. 02
    Design
    Positioning, narrative, pricing, growth model.
  3. 03
    Localize
    Language, culture, channel mix, legal & payments.
  4. 04
    Launch
    Brand, campaigns, funnels, CRM, sales infrastructure.
  5. 05
    Scale
    Optimization, hiring, playbooks, hand-off.
/06What we build

What we build
inside your business.

A market worth entering. A local presence that doesn't lose what makes you different. A growth engine that compounds. Leadership to scale it. That's the full system — not isolated marketing services.

All capabilities →
01
Market Intelligence

Sizing, segmentation, competitive terrain and buyer signals.

02
Go-to-Market Strategy

Market prioritization, commercial model and the plan to enter.

03
Localization

Language, culture, pricing, CX and market-specific adaptation.

04
Brand Positioning

A clear, compelling reason for local customers to choose you.

05
CRM & Automation

Lifecycle, retention, scoring and repeatable pipelines.

06
Sales Enablement

Funnels, playbooks and revenue systems that convert.

07
Fractional CMO

Embedded leadership that owns the growth outcome.

/07Selected work

Proof, not promises.

These are the real before/after numbers from companies that expanded into the US or Europe with us — the same two case studies you'll find in full on our Case Studies page.

Hosting / Tech · UK + US
Turning a German success story into a local growth engine.
TOP 10
US hosting provider within ~1 year
Read →
Marketplace / E-commerce · DACH
Built a DACH market leader — acquired by Adobe.
$807.5M
Adobe acquisition
Read →
/08 · Team

Three operators. One system.

i4 is built and run by operators, not consultants — three people who've built revenue, brands, and businesses before doing it for you.

Tom Fuchs — The Performance Architect·Mark Beyer — The Enterprise Builder·Brando Wild — The Growth Operator
/end

Ready to explore what
expansion looks like for
your business?

Apply to work with us